In just 56 days, our team helped Payday, an international mobile money transfer app, acquire 200,000 new registered customers and generate over 300,000 new app installs. Payday’s objective was to expand its user base in the Nigerian market and later extend to the UK and other African cities, for which they aimed to raise a seed round. Our task was to acquire 100,000 new registered customers within 3 months. To achieve this target, we collaborated with influential figures in the tech industry, as well as top advertising publishers such as Google, Meta, Twitter, Spotify, and Snapchat.