Performance Marketing
Helping Payday Grow its Customer Base
In less than two months, we supported Payday, a mobile money transfer app, in acquiring 200,000 new customers and over 300,000 app installs. Payday’s goal was to rapidly expand its presence in key markets. We were tasked with bringing in 100,000 new users in 3 months. To achieve this, we worked closely with tech influencers and partnered with leading advertising platforms.
REGISTRATION
15% AVG ↑
WoW increase in customer registrations
COST
50% ↓
WoW decrease in user acquisition cost
DAUs
38.2% ↑
WoW increase in Daily Active Users
INSTALLATIONS
300K ↑
Installs generated. 200% increase from previous Month (Jan 23)
NEW CUSTOMERS
200K ↑
New registered customers. 200% increase from previous Month (Jan 23)
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Payday is a global neobank designed for African remote workers, digital professionals, entrepreneurs, content creators, and anyone who wants control over their money. Payday issues real USD, GBP, and EUR bank accounts, as well as a virtual USD Mastercard for global payments.
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